My Projects
This page highlights my school projects and unique experiences as a marketing student at JMU. Each piece reflects my creativity, problem-solving, and passion for bringing ideas to life.
White Oak Lavender Farm - IMC Project
My team developed an Integrated Marketing Communications campaign for White Oak Lavender Farm to increase brand awareness and boost sales. The campaign integrated advertising, public relations, sales promotions, social media, event sponsorships, and direct marketing into a cohesive strategy.
Through research and audience analysis, I identified key consumer segments and crafted messaging that highlighted the farm’s relaxing, lavender-centered experience. The final plan included consistent branding, creative content, and measurable objectives with clear implementation and evaluation methods. This project provided hands-on experience applying IMC principles to a real client to enhance visibility and drive growth.
COB 300 Project
As part of the College of Business’s B.B.A. core course, COB 300, our team collaborated across finance, management, marketing, and operations to develop a viable business plan for an innovative product. My main responsibility for the project was to focus on the marketing parts. We created an over-the-counter detection kit that includes three single-use tablets and a pH scale reference card. The kit tests for both urinary tract infections and dehydration by measuring the acidity of urine. The tablet dissolves and changes color directly in the toilet bowl upon contact, allowing users to simply drop it in after urinating and view instant results. This project demonstrated our ability to integrate business principles into a practical, market-ready solution addressing everyday health needs.
Omnichannel Retailing Blog
In my Strategic Internet Marketing class, I completed an assignment using the AI platform Junia.ai to create a blog post following the prompt “Why ____ is important for marketers.” I chose to write about data analytics, a topic that has interested me since taking my first business analytics class during my freshman year of college. The project allowed me to explore how data-driven insights help marketers understand consumer behavior, measure campaign effectiveness, and make informed strategic decisions. Using AI tools to generate and refine the content made the experience both engaging and educational, reinforcing my interest in data analytics and its growing role in modern marketing.
Videos I've Created this Semester
